Search engine marketing (SEM) is a type of internet-based marketing associated with the researching, submitting and positioning of a website within search engines to achieve maximum visibility and increase your share of paid and/or organic traffic referrals from search engines.

SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.

SEM mechanisms include Search Engine Optimization (SEO), social networking, bid placement, pay-per-click (PPC), contextual advertising, paid inclusion, geomapping, AdSense and AdWords, as well as multiple media formats, such as YouTube and geospecific marketing, like Foursquare.

SEM increases Web activity in the following ways:

• Engaging users
• Driving traffic
• Enhancing brand awareness and reputation
• Increasing search engine result pages (SERP)
• Selling products or services
• Generating leads
• Providing content for research purposes
• Increases conversion rates

Each step we take to promote your business, company or website online is done after a lot of planning and research. Right from online reputation management to lead generation to mobile app marketing, we would do everything to keep you at the top of search engine results.