Publishing a consistent stream of rock solid content isn’t easy. Consistently coming up with great content ideas is hard enough, but then you actually have to write the post. Outsourcing your content creation doesn’t mean you’re off the hook entirely. It’s just a whole lot easier.

It is an undeniable fact that a proficient content is all that you need for proper growth of your online business. The market is a hardcore challenging one, and gaining the top position is quite difficult. And that’s when you call for the reputed website copywriters, to spin their magic, and provide you with comprehensive services. A proficient and SEO friendly content is what you need for proper growth of your web project. It will not just attract multiple search engines, but various other probable customers to take a sneak peek at your website.

MarKeting Creative is your ultimate solution for creating exquisite contents for your project. Defined as a significant Content Writing Agency of modern times, we are capable of handling series of write-ups, suitable for your project niche. If you already have content we can also we can take a look with one of our style editors to make sure that your content gives the user the exact message you want to communicate.

Why Do Companies Outsource Content Creation?

There are a number of advantages to working with external content writers, whether it’s through a content writing service or with writers directly.

1. Free Up Time

• Your time is precious. And the content creation process can take a lot of that time.
• In addition to writing, it involves research, fact-checking, creating a strong title, formatting correctly, optimizing for search engines, grammar checking, and editing for inconsistencies and readability, to name a few.
• Hiring a writers can take some of the time pressure off yourself and your employees while you retain full editorial control.
• You’ll get the content you need, as well as time to develop strategies to ensure it connects with your target audience and is effective at growing your business.

2. Save Money

• According to HubSpot, companies using inbound marketing generally experience a 61 percent lower cost per lead than those using traditional methods.
• Most businesses have a limited content marketing budget and hiring in-house writers can be expensive when you consider hiring costs, annual salary, benefits, paid leave, and equipment. According to the Society for Human Resource Management, the average cost of hiring an in-house writer is $7,221 (USD) per month. Outsourcing content is more cost effective, as you can hire on an as-need basis at a fraction of the cost.

3. Leverage Industry Experts

• According to a study by Provoke Insights, 42 percent of companies said they don’t have the expertise to use content marketing effectively. That’s because industry expertise and writing skills are two different things. Working with freelance writers allows you to hire industry experts when create technical or thought-leadership pieces.

4. Deliver Different Content Types

• By tapping into the expertise of various writers, you can develop content that spans a range of topics and content formats. A good content marketing service will have writers that specialize in certain industries or are experienced in writing specific content formats such as white papers or SEO content.
• Experimenting with different types of content helps you discover what your customers prefer so you can sharpen up your content marketing strategy and maximize your ROI.

5. Meet Deadlines

• For external writers, your content is their priority. By not being in your office, they won’t be pulled off their content duties to work on other tasks. And, any good freelancer will always make sure to meet a deadline. Since you’ll no longer have the responsibility of creating content, you can ensure your content actually gets published on time.

6. Scale Your Content

• Producing quality content is time-consuming. If you’re like most businesses, you can’t afford to neglect other work to devote hours to content marketing.
• Delegating the content creation to a professional writer doesn’t mean you lose control; it just gives you more time to concentrate on other important business matters. Outsourcing writing also means you can hire multiple writers at the same time with varied experience and expertise.

7. Retain Consistency

• Keeping consistent quality and tone of your content can be tough. Outsourcing content creation means you can work with writers who understand writing best practices and adhere to strict quality guidelines.

8. Communicate Effectively

• Professional writers know how to avoid hype and write in a more conversational tone. This kind of writing is more entertaining and taps into the emotions of readers. It gets to the heart of the message so that readers can quickly find the information they’re looking for.
• Good writers can also look at your products and services from an outsider’s perspective. They can turn business jargon into compelling copy that builds your credibility and increases trust in your business.

9. Increase Conversions

• First impressions count. According to the Nielson Norman Group, the average web user leaves a web page after less than 20 seconds. Professional writers can write persuasive copy that gets your message across quickly and clearly, which ultimately improves your conversion rates.